New "Mum-Friendly" Checkout Lanes?

I popped in to Coles today to pick up some grocery items and noticed a sign in the checkout lane, announcing two Mum-friendly checkout lanes. The lane I was lining up in happened to be one of them.

What's the difference? The contents of those shelves just above the conveyor belt. Typically stocked up with junk food goodies such as chocolate bars on special, lollipops and Kinder Surprise eggs, the two aisles claiming to be Mum-friendly have "healthier snack options" instead.

I must admit I didn't look at the items on offer any more than beyond a glance, but they seemed to be filled instead with things like granola/muesli bars, etc, with not a chocolate in sight. I'll have to have a proper look the next time I'm there.

What an interesting concept. It will be interesting to see if the alternative options really are healthy or not... my first instinct is to think that they might be healthier than chocolate bars, but not necessarily healthy. Most snack bars of any sort tend to be filled with sugars, possibly preservatives, and, well... maybe they could pop some fresh fruit, nuts and less processed items on those last minute shopping shelves instead of a "lesser of two evils".